Fannie Mae

As Congress began considering new regulations for the mortgage industry, Fannie Mae, the world’s largest home finance provider, felt it helpful to educate or remind the public and legislators about what it does so successfully: Enabling families, especially first time home buyers, to attain the most affordable loans and start realizing the American dream of home ownership. The ad, “Craftsman,” began airing on cable and broadcast networks in 2004. It was directed by Marius Penczner and produced by Len Epand for EpandMedia in association with Penczner Media. Agency: Glover Park Group.

Unites States Telecom Association

Since the laws governing the telecom industry were long outstripped by the advent of so many new communications technologies, the group representing the “baby bells” –from Verizon and SBC to many smaller local phone companies – launched a campaign to update those regulations and let them compete with cable and satellite companies for data and wireless services, offering the public “the future…faster” and more competitive pricing. The ad, “Hello,” produced in :60 and :30 second versions, was directed by Marius Penczner and produced by Len Epand for EpandMedia in association with Penczner Media. Agency: Glover Park Group.

The Kaplen Adult Reach Center (ARC) at the JCC on the Palisades in Tenafly, NJ is a day activity center for Alzheimer’s Disease-afflicted seniors. ARC needed a promotional film to reach both caregivers and donors. Len Epand wrote and directed a piece that weaves together the story of one couple in the program – participant Izzy and caregiver Rose – and comments from administrators, staffers, volunteers, donors and a noted Gerontologist. The 11-minute film succeeded in helping ARC reach its goals: It currently operates at full capacity, and is winning more of the financial support required to keeping it operating at the high standard that has won it accolades from medical professionals and the community.

Pitney-Bowes' 2002 Corporate Sales film
Under pressure from competitors, Pitney-Bowes was concerned about the potential for a drop off in their existing base of customers for their mailing systems. Pitney-Bowes’ marketing department consequently began an internal initiative to tighten their customer relationships. To instill that in the P-B field staff, EpandMedia produced “Once A Customer, Always a Customer,” a short film detailing the importance of the issue and the ways the company – and each field person – needed to address it. The result: Pitney-Bowes’ customer retention, along with its profits, has significantly improved.